Monday, February 12, 2018

The Game Changer - How Every Leader Can Drive Everyday Innovation

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ASSIGNMENT FOR INDEPENDENT STUDY – IV

Program         
Executive MBA
Title
The Game Changer
How Every Leader Can Drive Everyday Innovation
[ISBN: 9780143065173, Penguin Books Ltd.]
Author
A.G. Lafley & Ram Charan



Answer all questions

Question. 1. Successful organizations introduce or invent products that customers come to love; that requires anticipating their needs, not just giving them what they ask for. Taking the case of the telecom industry, discuss how the needs of the customers can be anticipated.

Answer: If you’re not turning your company into a “math house” you’re headed for serious trouble. Every industry will soon be driven by digitization and every winning company will be using algorithms, or mathematical rules for processing information, to shape the end-to-end customer experience. Any advantages you have now will pale in comparison with a great set of algorithms that differentiates the customer experience. It is the algorithms that will create value for the business.

This is not guesswork. Sensors, the cloud, mobile



Question. 2. According to Peter Drucker, ‘changing demographics is both a highly productive and a highly dependable innovation opportunity’. In your opinion, have Indian businesses used the changing demographics to create enough innovation opportunities? Substantiate your viewpoint with suitable examples.

Answer: Peter Drucker on InnovationMany people struggle with trying to define innovation, or what innovation is within an organization. I’ve recently been re-reading one of the best business books I have, “The Essential Drucker. The Best of Sixty Years of Peter Drucker’s Writings on Management” which is a compendium of his writings.

Drucker wrote that purposeful innovation results from analysis, systemic review and hard work and can be taught, replicated and learned.




Question. 3. Using the 5-Building Block Framework, identify the major stumbling block(s) for innovations in your organization. Suggest suitable measures to overcome the stumbling block(s).

Answer: A project is successful when it achieves its objectives and meets or exceeds the expectations of the stake­holders. But who are the stakeholders? Stakeholders are individuals who either care about or have a vested interest in your project. They are the people who are actively involved with the work of the project or have something to either gain or lose as a result of the project. When you manage a project to add lanes to a highway



Question. 4. Innovation can be risky but not innovating is much riskier. How can risks associated with innovation be reduced? Discuss.

Answer: The problem with innovation is you don’t know the outcome until you try something. Your results will fall somewhere between total failure and complete success. Although we talk about the need for failure (fail fast, fail often) no one likes to fail particularly when your boss or board are watching. However as Sir Winston Churchill said, “Success



Question. 5. A.G.Lafley, the CEO of P&G has promoted a culture that allowed people to take risks to identify game-changing, life-enhancing innovations. In this regard, discuss how the culture at P&G promotes innovations.      

Answer: Consider the case of Procter & Gamble Company. Since A.G. Lafley became chief executive officer in 2000, the leaders of P&G have worked hard to make innovation part of the daily routine and to establish an innovation culture. Lafley and his team preserved the essential part of P&G’s research and development capability — world-class

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Subject : Operations Management

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Name : Leema Noori                                                                                                       Marks : 80
Course : Bachelors in Management Studies (BMS)
Subject : Operations Management

Answer the following question.


Question. 1. List the types of quality costs. (10 marks)

Answer: A product that meets or exceeds its design specifications and is free of defects that mar its appearance or degrade its performance is said to have high quality of conformance. Note that if an economy car is free of defects, it can have



Question. 2. How does productivity measurement differ between manufacturing and service operations? (10 marks)

Answer: Service and manufacturing operations have differences, but also similarities. For example, both create mission statements and a vision for how the organization will be run and perceived by customers. Each provider or manufacturer wants to lead the market in its specific industry. However, manufacturing and service operations answer different questions and formulate different strategies when it comes to planning and managing the way in which an organization is run.

Characteristics: Manufacturing operations produce tangible goods,



Question. 3. List four basic operations strategies. (10 marks)

Answer: Process strategies are interventions that are made to make the best out of a business using currently-available resources rather than outsourcing and having to spend more. It also entails higher quality assurance and better management.

i. The multi-domestic strategy decentralizes operating decisions to each country to enhance local responsiveness. The primary example from the textbook is McDonald's.
ii. The global strategy centralizes operating decisions, with headquarters coordinating the standardization and learning between facilities. The



Question. 4. What are the major decision areas in P/OM? (10 marks)

Answer: Many students are afraid of POM because they have been told it has quantitative material, or perhaps it is "about running a factory." What is your idea of POM? Well, the truth lies somewhere in between. And if you are one of these students, rest assured that your fears are misplaced. First, let's start with the definition of operations management.

Operations managers are responsible for producing the supply of goods or services in organizations. They make decisions regarding operations functions


Question. 5. What do you see as the main problem with qualitative (judgmental) forecasts? Are they ever better than “objective” methods? (10 marks)

Answer: Objective forecasting approaches are quantitative in nature and lend themselves well to an abundance of data. There are three categories of objective forecasting methods: time series, causal/econometric, and artificial intelligence.  AI approaches are outside my experience, so I won’t be covering them in this series, but mention them as another alternative, in case you wish to investigate them on your own.



Question. 6. Define the terms “Qualitative Methods”, “Trend Analysis Method (Time Series Method), and “Causal Forecast”. Describe the uses of them. (10 marks)

Answer: Qualitative Methods: Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured


Question. 7. A Turkish manufacturing company operating a subsidiary in TRNC shows the following results: TURKEY TRNC Sales (in units) 100.000 20.000 Labour (hours) 20.000 15.000 Raw materials (in MU) 20.000 2.000 Capital Equipment (hrs) 60.000 5.000
a. Calculate single factor productivity figures of labour and capital for the parent and subsidiary. Do the results seem misleading?
b. Now compute multi-factor labour and capital productivity figures. Are the results better?
c. Finally, calculate raw material productivity figures. Explain why these figures might be greater in TRNC. (10 marks)

Answer:

Sales (in units)
100
20
Labour (hours)
20
15






Question. 8. 3. A company has asked YOU to evaluate the firm’s productivity by comparing this year’s performance with last year’s. The following data are available: ______________Last Year This Year OUTPUT 10 500 units 12 100 units Labour Hours 12 000 13 200 Utilities 7 600 MU 8 250 MU Capital 83 000 MU 88 000 MU Has the company improved its PRODUCTIVITY during the past year?

Answer:
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MKT304-Marketing Research

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ASSIGNMENT

DRIVE
FALL 2017
PROGRAM
MBADS (SEM 3) MBAFLEX/ MBA
SEMESTER
(SEM 3)
SUBJECT CODE & NAME
MKT304-Marketing Research
BK ID
B 1711
CREDITS
4
MARKS
30


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


SET I

Question. 1. What do you mean by research? State some of its characteristics.

Answer: Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past


Question. 2. Write a short note on the criteria of choosing a good research design.

Answer: So, you have an idea of what you want to research, which is one of the first and biggest hurdles to get over. Now, we have to figure out how to research what you have thought up, which is a different kind of difficult. This lesson will explore the decision process on how to decide the research design. How a person researches something, as in the step-by-step process of it, is called the research methods. A methodology includes procedures, materials, and other details that will be used in the experiment.

You can think of the research methods like a






Question. 3. Explain comparative scales and its types.

Answer: :  In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities.

Comparative scaling techniques

·       Pairwise comparison scale – a respondent is presented with two items at a time and asked to select one (example : Do you prefer Pepsi or Coke?). This is an ordinal level technique when a measurement model is not applied. Krus and Kennedy (1977) elaborated the paired comparison scaling within their domain-referenced model. The Bradley–Terry–Luce (BTL) model (Bradley and Terry, 1952; Luce, 1959) can be applied in order to derive measurements provided the data derived
·        




SET II

Question. 1. Explain various types of probability sampling techniques with suitable examples.

Answer: Probability samples that rely on random processes require more work than non-random ones.  A researcher must identify specific sampling elements (e.g. persons) to include in the sample.  For example, if conducting a telephone survey, the researcher needs to try to reach the specific sampled person, by calling back several times, to get an accurate sample. Random samples are most likely to yield a sample that truly represents the population. In addition, random sampling lets a researcher statistically calculate the relationship between




Question. 2. Analyse the steps involved in hypothesis testing.

Answer: A hypothesis test is a statistical test that is used to determine whether there is enough evidence in a sample of data to infer that a certain condition is true for the entire population.

A hypothesis test examines two opposing hypotheses about a population: the null hypothesis and the alternative hypothesis. The null hypothesis is the statement being tested. Usually the null hypothesis is a statement of "no effect" or "no difference". The alternative hypothesis is the statement you want to be able to conclude is true.







Question. 3. Write short notes on:

a) Media planning

Answer: Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

In the process of planning, the media planner needs to answer questions such as:

·       How many of the audience can be reached through


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MKT303 - RETAIL MARKETING

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ASSIGNMENT

DRIVE
FALL 2017
PROGRAM
Master of Business Administration - MBA
SEMESTER
III
SUBJECT CODE & NAME
MKT303 - RETAIL MARKETING
BK ID
B1723
CREDITS
4
MARKS
30


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


SET I

Question. 1. What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.

Answer: The concept of retailing can be traced back deep into history and the development of human civilisations. However, until about half a century ago, retailers were at the end of the supply chain and their key function was to sell products offered by manufacturers. Retailers had some influence on the products made but much emphasis was placed on pushing (selling) manufactured goods. But a new approach to business emerged which laid the founding principles of marketing. These principles brought about a new way of looking at



Question. 2. Define consumer decision behavior. Explain types of decision behavior.

Answer: We have often seen that there are some purchases which require a lot of time and information to make. On the other hand there are also buying decisions which can be made with out taking time and consulting others. In this way, consumer buying behavior is broadly divided into four parts on the basis of the extent of buyer involvement and the extent of differences among brands. The explanation of four types is given and explained below.



Question. 3. Critically examine types of Store Layout.

Answer: Optimizing the organization of a retail store helps ensure that customers can find what they are looking for quickly and navigate the store with ease. Certain layouts work better for different types of stores and the buildings they reside in, but each is implemented with the same goal in mind: to generate the most sales. Consider all of your options before finalizing the layout of your store.

A store organized using a grid layout is very simple. The aisles of the store are arranged parallel to one another and lead to the checkout lanes located at the front of the store where customers enter and exit. Most people have seen this type of layout used in




SET II

Question. 1. What are Private Label Brands? Elaborate growth drivers of Private Label Brands

Answer: Private Labels are a win-win solution for retailers and customers in the current retail market structure. While retailers expect better bargaining power with their vendors, in turn better margins and control over their merchandise mix, customers get a wider range, better quality and good prices for the products.



Question. 2. Elaborate Customer Relationship Management Strategies.

Answer: With the introduction of advanced customer relationship management (CRM), businesses are finally able to place customers at the forefront. However, the technology can only do so much. In fact, even though CRM has been shown to increase revenue by 41% per salesperson on average, it is estimated that 43% of businesses that utilize CRM are failing to use even half of their CRM systems correctly.

In a report for Forrester, analyst William Band surveyed


Question. 3. Describe the four stages of International Business.

Answer: All businesses experience the effects of foreign markets and competition in today's global economy. Because of this, some small businesses are taking steps to exploit not only a domestic market but also markets in other parts of the world. A first step in deciding whether or not to adopt a global perspective is gaining an understanding of the differences between the domestic, international, multinational and global levels of business activity.

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