Sunday, July 2, 2017

MK0018– International Marketing

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ASSIGNMENT

DRIVE
SPRING 2017
PROGRAM
MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME
MK0018– International Marketing
BK ID
B 1811
Credit & Marks
4 CREDIT, 60 MARKS


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Question.1. Differentiate between GATT and WTO

Answer:The General Agreement on Tariffs and Trade (GATT) was a multilateral agreement regulating international trade. It was created in 1948 and lasted until 1993. World Trade Organization (WTO) was formed as a replacement for GATT in 1995 with the purpose of supervising and liberalizing international trade. WTO has a more permanent structure compared to GATT. WTO also monitors trade in services and trade-related aspects of intellectual property rights, in addition to trade in goods.

There are various bodies or agreements that have


Question.2. Write short notes on the following:

A. International franchising

Answer:Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time. The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building "chain stores" to distribute goods that avoids the investments and liability of a chain. The franchisor's success depends on the





B. International contract manufacturing

Answer:Contract manufacturing is the outsourcing of part of the manufacturing process of a product to a third-party. More specifically, contract manufacturing is an outsourcing of certain production activities that were previously performed by the manufacturer to a third-party. A company may outsource the manufacture of certain components for the product or outsource the assembly of the product. Nowadays, outsourcing companies have





Question.3. What are the stages in which international markets are screened and analysed?

Answer:The International Marketing Entry Evaluation Process is a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience.



Question.4. What is counter-trade? Describe the various types of counter-trade.

Answer:Countertrade means exchanging goods or services which are paid for, in whole or part, with other goods or services, rather than with money. A monetary valuation can however be used in counter trade for accounting purposes. In dealings between sovereign states, the term bilateral trade is used. OR "Any transaction involving exchange of goods or service for something of equal value."



Question.5. Briefly discuss the role of sales promotion and personal selling in international marketing.

Answer:Personal selling is the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service. The main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with the customer in person. Though personal selling is more likely to be effective with certain types of products or services, it has important applications for nearly all kinds of small businesses. In fact, most of history's successful entrepreneurs have been




Question.6. Write short notes on the following:

a. Bill of Exchange

Answer:Bills of exchange are similar to checks and promissory notes. They can be drawn by individuals or banks and are generally transferable by endorsements. The difference between a promissory note and a bill of exchange is that this product is transferable and can bind one party to pay a third party that was not involved in its creation. If these bills are issued by a bank, they can be referred to as bank drafts. If they are issued by



b. Packing list

Answer:The Universal Packing List is a tool that provides a custom travel check list.

Packing mishaps range from merely inconvenient (heading to the Caribbean without your favorite swimsuit) to downright disastrous (finding you’ve left the country without your wallet or medication) but most are



c. Air way bill

Answer:An air waybill (AWB) or air consignment note is a receipt issued by an international airline for goods and an evidence of the contract of carriage, but it is not a document of title to the goods. Hence, the air waybill is non-negotiable.

The air waybill is the most important document issued by a carrier either directly or through its authorised agent. It is a non-


d. Certificate of origin

Answer:A certificate of origin (often abbreviated to C/O, COO or CoO) is a document used in international trade. In a printed form or as an electronic document, it is completed by the exporter and certified by an recognized issuing body, attesting that the goods in a particular export shipment have been produced, manufactured or processed in a particular country.

The origin of the product does not refer to the


e. Consular invoice

Answer: A consular invoice also has a copy of the commercial invoice in the language of the country, giving full details of the merchandise shipped. In general, the purpose is to provide the foreign customs authority with a complete, detailed description of the goods so that the correct import duty can be levied. 

In international law, consularization is the act of authenticating any legal document by the consul office, by the consul signing and

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MK0017 – E-MARKETING

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ASSIGNMENT

DRIVE
SPRING 2017
PROGRAM
Master of Business Administration - MBA
SEMESTER
IV
SUBJECT CODE & NAME
MK0017 – E-MARKETING
BK ID
1810
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Question. 1. What are the possible factors that can widen the scope of E-Marketing in near future? What are the problems faced by the companies in E-Marketing?

Answer: The use of electronic commerce by business in developed countries has grown considerably in the past few years. While the private sector appears to be benefiting from this low-cost means of reaching consumers worldwide, the question remains: can e-commerce be used effectively by other sectors to generate revenue? With the sharp decline of financial aid to developing countries over the past five years, many Non Governmental Organizations (NGOs) are looking for alternative means to fund their development activities. This paper examines


Question. 2. What is an E-market? How it is different from Physical markets? What are the advantages and disadvantages of E-markets?

Answer: E-Marketing is an issue that takes a lot of strength today, a time where social networking accounts have different types of users with different interest such as social, economic, cultural, political…etc.

Physical business markets

·       Physical wholesale markets: sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services
·       Markets for intermediate goods used in production of



Question. 3. Define

a) Social media marketing
b) Search engine optimization
c) Search engine marketing
d) Pay per click advertising

Answer: a) Social media marketing: Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social


Question. 4. Explain about 2P+2C+3S formula of E – Marketing.

Answer: e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension



Question. 5. E-Marketing helps the business in creating competitive advantage. Explain.

Answer: A small business builds a competitive advantage by providing a better overall value to customers than competitors are able to do. During the annual planning process, the business owner and her management team develop marketing plans to maximize the revenues that result from this advantage. Long-term success in business requires building a sustainable competitive advantage -- one that endures despite new competitors entering the market or existing competitors improving their own products or services.

Align Products with Customer Needs

A small business owner must have a keen understanding of his




Question. 6. What are the legal and ethical issues involved in E-CRM ?

Answer: Answer: Electronic commerce (e - Commerce) is so new that legal, ethical, and other public policy issue s that are necessary for e - commerce’s existence are still evolving. Yet, such issues are extremely important to the success of e - commerce as they encompass one of the major pillars that support e - commerce applications. As a matter of fact, most of the surveys that attempt to find the inhibitors of e - commerce consistently place legal and related public policy issues at the top of the list. A number of studies have examined the ethical behavior of the businesses and opinions of students toward various ethical issues. Very little is known

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MK0016 - Advertising Management and Sales Promotion

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ASSIGNMENT

DRIVE
SPRING 2017
PROGRAM
Master of Business Administration - MBA
SEMESTER
IV
SUBJECT CODE & NAME
MK0016 - Advertising Management and Sales Promotion
BK ID
B1809
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Question. 1. Define Advertising by highlighting its various characteristics. What are the various objectives of Advertising?

Answer: The world has become a global market. Modern market is more dynamic, competitive, and consumer-oriented. Entire marketing process is aimed at satisfying consumers more effectively than competitors. Consumer satisfaction can be achieved by receiving information from market and sending information to the market.

Characteristics of Advertising:




Question. 2. Explain the various departments of an advertising agency.

Answer: Advertising agencies have a number of key departments that service their clients. Some work on acquiring and maintaining clients, while others write and develop the promotional materials and advertisements. Some departments also manage various support functions in advertising firms, such as keeping track of bills, payments and office expenses. Whatever department you work for in an advertising agency, expect to collaborate with other fellow employees in a team environment.

Account Management

An advertising agency's functions are sequential in nature



Question. 3. Explain the various types of Advertising copy.

Answer: Advertising copy must arrest, inform, impress and impel the reader.

A well defined advertising copy must perform the following functions:

(a)    Attract Attention
(b)    Command Interest
(c)     Create Desire
(d)    Inspire Conviction
(e)    Provoke Action.

Question. 4. What do you mean by Direct Marketing? What are the various strengths of Direct Marketing?

Answer: Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response.

The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act,


Question. 5. Explain the various innovative use of mass media in Rural Marketing.

Answer: The growth in conventional media has been quite significant; however, it has not been substantial. Rural India consists of about 127 million households of which only 54% comes in contact with any of the conventional media, like press, TV, satellite, radio or cinema. That means roughly 238 million are waiting to be tapped by the conventional media. It should be acknowledged that different media mix is needed to convey messages to rural consumers. There is a need to understand what appeals to urban customers may not be appropriate for their rural counterparts owing to their different lifestyle. The entire



Question. 6. Explain the concept of Sales Promotion. What are the various benefits of Sales Promotion?

Answer: A sales promotion is a marketing technique that is designed to entice a customer to take a specific action such as make a purchase or request more information. A sales promotion usually occurs for a limited period of time to help create a sense of urgency. Examples of sales promotion can include coupons, free trial periods and discounts, to name a few. Sales promotions offer a number of advantages to the owner of a small business.

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MK0015 –Services Marketing and Customer Relationship Management

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ASSIGNMENT

DRIVE
SPRING 2017
PROGRAM
Master of Business Administration- MBA
SEMESTER
4
SUBJECT CODE & NAME
MK0015 –Services Marketing and Customer Relationship
Management
BK ID
B1808
Credit & Marks
4 CREDIT, 60 MARKS


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Question.1. Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Answer:To achieve project goals, you must have clear written targets and communicate them to every member of your team. Most construction companies get awarded jobs and start them in a hurry without a plan for success. You’ve heard the expression, ‘haste makes waste.’ Proceeding without clear targets or plans will cause you to miss opportunities and not achieve the bottom-line results you want.

After you get awarded a contract, take time to review the job, set some project goals and develop a plan to finish your project successfully. Take an hour and gather your company project team together to map out a plan to make your project a success. First, determine which of your company’s team members will help you hit your goals.




Question.2. Briefly discuss Service Marketing Mix with suitable examples.

Answer:Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explain the mix, nowadays it is more commonly accepted that a more developed 7 P’s adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the




Question.3. Describe the Howard Sheth model of customer Behaviour.

Answer:Howard-Sheth model is one of models that represent consumer behaviour on the market. It attempts to explain the rationality of choice of the product by the consumer under conditions of incomplete information and reduced processing capability. It analyses the external symptoms of behaviour, reactions and thought processes that cannot be subject to direct observation.

Howard and Sheth model of consumer behaviour variables




Question.4. What are the uses of IT in the Education & Banking sector?

Answer:Computers have become an essential part of modern human life. Since the invention of computer they have evolved in terms of increased computing power and decreased size. Owing to the widespread use of computers in every sphere, Life in today’s world would be unimaginable without computers. They have made human lives better and happier. There are many computer uses in different fields of work. Engineers, architects, jewelers, and filmmakers all use computers to design things. Teachers, writers, and most office workers use computers for research, word processing and emailing. Small businesses can use computers as a point of sale and for general record keeping.



Question.5. Describe the nature of service marketing.

Answer:The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.

Economic history tells us that all developing


Question.6.Write short notes on:

a) e-CRM

Answer: The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external "marketing" strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for




b) Customer Life Cycle

Answer:In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life cycle into five distinct steps: reach, acquisition, conversion, retention, and loyalty. In layman's terms, this means getting a potential customer's attention, teaching them what you have to offer,

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MB0051-Legal Aspects of Business

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ASSIGNMENT

DRIVE
SPRING 2017
PROGRAM
Master of Business Administration - MBA
SEMESTER
Semester 3
SUBJECT CODE & NAME
MB0051-Legal Aspects of Business
BK ID
B1725
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Question. 1. What is fiduciary relationship in a contract of guarantee? Explain the kinds of guarantees.

Answer: Business owners know it is very difficult to borrow money for the business from a creditor without a personal guarantee even if the creditor has security against all of the business. If you sign the typical standard guarantee form used by creditors, you may be giving up rights designed to level the field. Some terms of the creditor guarantee are not in your best interest. .

But what is a guarantee, what defences do you as a guarantor have


Question. 2.  i) Do you think contract with a minor is valid? Narrate with the help of the facts and judgement in the case: Mohori Bibee v. Dharmodas Ghose.

Answer: The plaintiff, Dharmodas Ghose, while he was a minor, mortgaged his property in favour of the defendant, Brahmo Dutt, who was a moneylender to secure a loan of Rs. 20,000.  The actual amount of loan given was less than Rs. 20,000.  At the time of the transaction the attorney, who acted on behalf of the money lender, had the knowledge that the plaintiff is a minor.

The plaintiff brought an action against the defendant



ii) Explain the rules and remedies for discharge of contract by breach

Answer: A contract may, in some circumstances, be discharged by a breach of contract. Where there exists a breach of condition (as oppose to breach of warranty) this will enable the innocent party the right to repudiate the contract (bring the contract to an end) in addition to claiming damages. A contract cannot be discharged by a breach of warranty.


Question. 3. i) Narrate the facts and judgement in the case Howell vs. Coupland.

Answer: The plaintiff contracted with the defendant to buy 200 tons of potatoes grown specifically from the defendant’s land. The defendant’s potato crop was destroyed by disease, rendering the defendant’s performance under the contract impossible. The plaintiff brought suit for damages. The Queen’s Bench ruled in favor of the defendant. The plaintiff appealed.

Rule of Law

The rule of law is the black letter law upon which the court rested its




ii) Who is an unpaid seller? What are the rights enjoyed by an unpaid seller under the extant provisions of law?

Answer: An unpaid seller has two-fold rights, viz.,;

I.      Rights of unpaid seller against the goods, and
II.    Rights of unpaid seller against the buyer personally. We shall now examine these rights in detail.

1.    Rights of Unpaid Seller against the Goods.



Question. 4. The Banking Regulation Act, 1949, provides various methods of regulation of the banking business. Elaborate the key areas of regulation.

Answer: The Banking Regulation Act, 1949 is a legislation in India that regulates all banking firms in India. Initially, the law was applicable only to banking companies. But, 1965 it was amended to make it applicable to cooperative banks and to introduce other changes.

The Act provides a framework using which commercial banking in India is supervised and regulated. The Act supplements the Companies Act, 1956. Primary Agricultural Credit Society and cooperative land mortgage banks are excluded from the Act.




Question. 5. Explain the nature and scope of complaints under the Consumer Protection Act?

Answer: (1) A complaint in relation to any goods sold or delivered or agreed to be sold or delivered or any service provided or agreed to be provided may be filed with a District Forum by –

(a)  the consumer to whom such goods are sold or delivered or agreed to be sold or delivered or such service provided or agreed to be provided;

(b)  any recognised consumer association whether the



Question. 6. a) Differentiate between a holder and a holder in due course.

Answer: Various differences between holder and holder-in-due-course can be explained on the basis of the following

1. Entitlement: Holder is a person who is entitled for the possession of a negotiable instrument in his own name. Hence he shall receive or recover the amount due thereon. Whereas a Holder-in-due-course is a person who has obtained the instrument for consideration and in good faith and before maturity.

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