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students get fully solved SMU MBA Fall
2014 assignments
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DRIVE-
Fall 2014
PROGRAM-
MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME- ML0016- Advertising Management and Sales Promotion
BK
ID- B1809
CREDIT
& MARKS- 4 Credits, 60 marks
Meaning
of DAGMAR approach (2 Marks)
Explanation
of DAGMAR approach (8 Marks)
ANS:
Meaning
of DAGMAR approach:
DAGMAR is an acronym: Defining Advertising Goals
for Measured Advertising Results. The approach involves setting specific,
measurable objectives for a campaign to determine if specific objectives were
met. Specifically, DAGMAR seeks to communicate a specific message through four
steps: Awareness, Comprehension, Conviction, and Action
Q.2:
What is Gestalt psychology? Explain with examples how it resembles the way a
person fits in the advertising message with his/her existing knowledge.
Discussion
about Gestalt psychology (3 Marks)
Explanation(7
Marks)
ANS:
Discussion
about Gestalt psychology:
The German word Gestalt means a whole, or a
configuration, where the whole is more than its individual parts. A person has
an inner map he has developed over a lifetime and he wants to keep it simple,
familiar, functional and consistent.
Q.3:
Advertising is a paid form of communication. It has gained its significance
since it attempts to build a positive attitude towards a product. Explain the
characteristics and objectives of advertising.
Definition
of advertising (2 Marks)
Characteristics
(4 Marks)
Objectives
(4 Marks)
ANS:
Definition
of advertising:
Advertising is rather an informal word that
comprises an immense number of activities. It can be anything from jokes and
cartoons on the coasters and placemats on a bar table which just has a famous
alcoholic beverage manufacturer’s name and logo in one corner.
Q.4:
What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define
media(2 Marks)
Explanation
of the concepts(8 Marks)
ANS:
Define
media:
The commercial world uses the word ‘media’ as a
collective term to present its services to its specific target group. There are
a number of mediathat make message delivery far more focused and effective.
More innovative use of newspaper space, interactive media, electronic hoarding
with moving messages, Internet, direct marketing, are only some of them.
Q.5:
Describe the AIDA model of consumer response hierarchy with the help of
diagram.
Explanation
of AIDA model(8 Marks)
Diagram(2
Marks)
ANS:
Explanation
of AIDA model:
AIDA
stands for attention, interest, desire, and action. The AIDA model can be used
by organizations to guide marketers to target a market effectively.The AIDA
model is an approach used by advertisers to describe the different phases of consumer
engagement with an advertisement.. AIDA is a historical
Q.6:
Describe some of the strategies for effective marketing and advertising in
rural market.
Discuss
the nature of rural market(2 Marks)
Strategies(8
Marks)
ANS:
Discuss
the nature of rural market:
Rural market requires deep understanding of rural
emotions, aspirations, needs and greeds, which are different from the urban
psyche.Rural marketing environment is different, just as the rural psychology
is and this challenge needs to be addressed and treated with respect.
Dear
students get fully solved SMU MBA Fall
2014 assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
These
are just questions for reference . To check samples see our latest uploads in
blog archive or search assignments .
(Prefer mailing. Call in emergency )
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