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National
Institute of Business Management
Chennai
- 020
EMBA/ MBA
Elective: Marketing
Management
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of
minimum 2 pages / of 300 words)
1. Examine the basic principles of organization
Design.
Answer: Organizational
design is the way an organization is to be structured and operated by its
members. It is both a plan and process. You will find that there is no one
theory of organizational design. Some major theories you will run across
include the following. Weber's
Bureaucratic Model is a classic model of organizational design that is still in
use today. It involves structuring an organization hierarchically with formal
rules and procedures that govern the organization and its members.
Principles of
Organization Design
Division of
Labour
2. Explain the different Marketing
Environments and the role ofCulture and Subculture.
Answer: Firms are
affected by lots of different things; a firm's marketing environment is made up
of all of the things that affect the way it operates. Some of the factor's in a
firm's marketing environment can be controlled by the firm but some are
uncontrollable. Firms need to understand their marketing environment so that
they can make the most of positive factors and manage the impact of negative
factors. A firm's marketing environment can be spilt into three parts: internal
environment, macro environment and micro environment.
Internal
Environment: The internal environment is ma
3. Explain the importance of consumer behavior
for marketers.
Answer: Understanding of
the consumer behaviour begins with study of the consumer buying process.
Consumer buying process is five step activities. The starting with need
recognition, which leads to information search, once information is obtained
from different sources next step, is the evaluation and intent where in
consumer evaluates various parameters of the product or service. The next step
in five-step activity is the purchase decision where in intent is converted
into an actual purchase of the good or the service. The final step is
post-purchase
4. Describe the techniques and methods for
designing Organization Structure.
Answer: The following
outline summarizes the essential steps in designing a sound organisation
structure:-
Step 1: Clarify, in writing, the over-all objectives
desired for the organisation as a whole asking yourself - Why was the
organisation established and what is it now trying to accomplish?
Step 2: Determine what major activities are necessary
in order to achieve desired objectives and results?
Step 3: Group these activities into closely related
Answer:
6. What are the basic principles of
organization Design? Explainthe techniques and methods for designing
Organization structure.
Answer:
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
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help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
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