MK0018– International Marketing

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DRIVE	WINTER 2014
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME	MK0018– International Marketing
BK ID	B 1811
CREDIT & MARKS	4 CREDITS, 60 MARKS

1The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.

2How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.

3Define the concept and scope of international marketing research.

4Differentiate between national and international products, global and standardised products with examples.

5Write short notes on:

a) Containerization

b) 4 PL operators

6Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

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