SUBJECT:-Business Strategy

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INDIAN SCHOOL OF BUSINESS

MANAGEMENT & ADMINISTRATION

AN ISO 9001 : 2008 CERTIFIED INSTITUTION

SUBJECT:-Business Strategy

MARKS :80

Course :MBA-4 Sem (Masters In Business Administration

Name :

Answer the question in one line.

Q1.XYZ Ltd. Wishes to adopt the cost-leadership business strategy for one of its SBUs. How should it ensure operationaleffectiveness in terms of productivity, processes, people and pace? If, after 1 year, the company wishes to change overto a differentiation business strategy, identify the changes it should bring in its approach to attain operationaleffectiveness.(10 marks)

Answer:Cost leadership is a concept developed by Michael Porter, used in business strategy. It describes a way to establish the competitive advantage. Cost leadership, in basic words, means the lowest cost of operation in the industry. The cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). A cost leadership strategy aims to exploit scale of production, well defined scope and other economies (e.g a good purchasing approach), producing highly standardized

Q2. Take an example of any service institution of your choice (example: hospital) and suggest howoperational control willwork in such an institution. (10 marks)

Answer: The Operational control is the Authority over normal business operations at the operational level, as opposed to the strategic or tactical levels. Operational control includes control over how normal business processes are executed, but does not include control over the strategic business targets or high-level business priorities. Operational efficiency in any organization is critical to success. Healthcare organizations face an increased challenge to properly utilize resources, improve care and lower costs.

Operational control systems are designed to ensure that day-to-day actions are consistent with established plans and objectives. It focuses on events in a recent period. Operational control systems are derived from the requirements of the management control system.

Q3. Give organisation implementation block diagram. (10 marks)

Answer: A block diagram is a diagram of a system in which the principal parts or functions are represented by blocks connected by lines that show the relationships of the blocks. They are heavily used in engineering in hardware design, electronic design, software design, and process flow diagrams.

Block diagrams are typically used for higher level, less detailed descriptions that are intended to clarify overall concepts without concern for the details of implementation. Contrast this with the schematic diagrams and layout diagrams used in electrical engineering, which show the implementation details of electrical components and physical construction.

Q4. Discuss career planning & development. (10 marks)

Answer:Summarize Your Self-Assessment Information and Career Development Needs:Summarize the information you clarified in the self-assessment phase of your career development exploration. This will help you communicate your strengths, interests, preferences, and values to your supervisor, as well as your skill development needs.

Talk with Your Supervisor: Completing a CDAP is a joint effort between you and your supervisor. Share the summary of your self-

Q5. Discuss about differentiation strategy. (10 marks)

Answer: Differentiate the products/services in some way in order to compete successfully. Examples of the successful use of a differentiation strategy are Hero, Honda, Asian Paints, HUL, Nike athletic shoes (image and brand mark), BMW Group Automobiles, PerstorpBioProducts, Apple Computer (product's design), Mercedes-Benz automobiles, and Renault-Nissan Alliance.

A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, customers have very specific needs which are possibly under-served, and the firm has

Q6. What is the role of the corporate parent? (10 marks)

Answer: Part of "strategy into action" (the third stage in the strategic planning process) involves changing the organisational structure.

Many businesses end up with a corporate structure that comprises a head office and various strategic business units (SBUs), although the legal nature of these can vary - some may be set up as divisions while others may be subsidiaries within a group structure.

Corporate parenting looks at the

Q7. What is focus of control in headquarter level control strategy? (10 marks)

Answer: Business-level strategies are similar to corporate-strategies in that they focus on overall performance. As distinct from corporate-level strategy, however, they focus on just one instead of a range of businesses. The corporate level strategy of a multi division operation is like a strategy for managing an investment portfolio.

Business units are usually individual enterprise-like

Q8. What are the barriers & challenges to headquarter level control? (10 marks)

Answer:Organizations operate in a global economy that is characterized by greater and more intense competition, and at the same time, greater economic interdependence and collaboration. More products and services are being consumed outside of their country of origin than ever before as globalization brings about greater convergence in terms of consumer tastes and preferences. Yet at the same time, in the midst of greater convergence, there is the opposite force of divergence at work where companies have to adapt corporate and business

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