MK0013- MARKET RESEARCH

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ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM/SEMESTER	MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
SUBJECT CODE & NAME	MK0013- MARKET RESEARCH
BK ID	B 1711
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Define Research and its characteristics. Also explain any seven types of research.

Answer : Definition and characteristics of research

Meaning of Research

Research is defined as the scientific investigation of phenomena which includes collection, presentation, analysis and interpretation of facts that lines an individual’s speculation with reality.

Characteristics of Research

1.      Empirical. Research is based on direct experience or observation by the researcher.

2.      Logical. Research is based on valid procedures and principles.

3.    Cyclical. Research is a cyclical process because it

Q2. A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo. What type of research and methods will you use in this case?

Answer : Looking at other logos can be advantageous, as long as you use it for research purposes rather than as a source of inspiration. It offers a glimpse into how companies in industries similar to your client’s have tackled their own identities.

Be careful: You may find that those other logos subconsciously inspire your own concepts. This can and will happen, whether you intend for it to or not. Images can have a lasting impact on the brain, especially logos that you’ve been exposed to for years and years.

Millions of logos are published online and in print

Q3. Explain the nine types of experimental designs.

Answer : This section only discusses the principles of experimental design. The statistical analysis of these designs is discussed in a later section.

Definitions

A factor is a discrete variable used to classify

Q4. Discuss the suitable examples the various observation methods and techniques used in collecting information.

Answer : Observational Technique Definition

Observational marketing research is a qualitative method of collecting and analyzing information obtained through directly or indirectly watching and observing others in natural or planned environments. It is often the first, and sometimes only, step in developing a marketing plan or project. Social research techniques, observational research methods may be done covertly or overtly to obtain the best, most efficient results. Additionally, researches may participate in the experience to provide a more informed report.

Advantages of Observational Techniques

Q5. Discuss the process of designing a questionnaire.

Answer : Designing a questionnaire involves 10 main steps:

1.    Write a study protocol

This involves getting acquainted with the subject, making a literature review, decide on objectives, formulate a hypothesis, and define the main information needed to test the hypothesis.

2.    Draw a plan of analysis

This steps determines how the information defined in step 1 should be analysed. The plan of analysis should contain the measures of association and the statistical tests that you intend to use. In addition, you should draw dummy tables with the information of interest. The

Q6. Discuss the features of online marketing research and its types.

Answer : Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided by a careful market analysis conducted online can also identify popular trends that can assist a company in creating a strategy that will get better results. When used properly, online marketing research can be an effective tool that a company can use to experience higher revenues.

In addition to identifying potential areas for growth,

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

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