Elective: Mass Communication (Part -1)

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Elective: Mass Communication (Part -1)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1.       Explain whether the torrents of information by electronic and telecommunication wizard, can be digested and understood by the people and whether media practitioners and users will become masters of the communication process and harmonize them with their environment and culture.

Answer:

2.       Communication process is a two-way process. Unless there is feedback, the quality of effectiveness of broadcasts cannot be known. Explain the purpose of an Audience Research Wing.

Answer:



Q. 3. Explain the functions of a news agency and its difference from a news paper..

Answer:A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines, and radio and television broadcasters. A news agency may also be referred to as a wire service, newswire, or news service.

There are many news agencies around the world, but three are global news agencies with offices in most countries of the world and cover all areas of




Q. 4. Describe the different categories of communication.

Answer: Communication involves the imparting or interchanging thoughts, opinions, or information among people by speech, writing, or signs. People communicate in different ways.

Verbal: Verbal communication entails the use of words in delivering the intended message. The two major forms of verbal communication include written and oral communication.Written communication includes traditional pen and paper letters and documents, typed electronic documents, e-mails, text chats, SMS and anything else conveyed through written symbols such as language. This type of communication is indispensable for formal business communications and issuing legal instructions.





Q. 5. Explain the purpose of mass communication in business.

Answer:Mass media is increasingly prevalent in 21st century society. From Facebook to Twitter and everything in-between, small business owners are connected to their stakeholders more than ever before. It is no surprise then that small businesses are utilizing these contemporary forms of mass communication to share news, information and opinion. These functions of mass communication enable your small business to reach new customers and keep existing customers engaged.

News and Information: While websites such as Facebook and Twitter are known as "social networking" platforms, they are also important outlets in



Q. 6. How can media communication trends and technologies contribute to education and poverty reduction? Explain.

Answer:Information and Communications Technology (ICT) can reduce poverty by improving poor people’s access to education, health, government and financial services. ICT can also help small farmers and artisans by connecting them to markets. It is clear that in rural India -as well as in much of the developing world- realization of this potential is not guaranteed. This paper outlines a simple model to explain why a digital divide may exist between rich and poor.

Low-cost access to information infrastructure is a necessary prerequisite for the successful use of ICT by the poor, but it is not sufficient. The

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