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INSTRUCTION: Answer ALL questions.
PART A:
TOTAL: 100 Marks (30%)
Question 1:
Companies often locate in other countries to take advantage of low wage
rates. However, the difference in labour costs should be adjusted to account
for productivity differences among the workers in the two locations. One way to
do this is to compute a “relative wage rate” R of operating in another country.
Note that R is not the actual wage rate paid, but it is the hourly wage rate of
operating in another country relative to the home country, after taking
productivity differences into account. If the foreign country’s workers are
more productive, R will decrease, and vice-versa. The formula is R = (W ÷ X)(U
÷ F), where W = the foreign wage rate (in foreign currency per hour), X = the
exchange rate (in foreign currency per local currency), U = home country productivity (in units per hour), and F =
foreign country productivity (in units per hour).
Suppose that workers in Malaysia earn RM10/hour. The exchange rate with the Singapore is RM2.6
per $1. Singapore workers can produce 40 units per hour, while Malaysia workers
at a similar facility can produce 50 units per hour. If the Singapore wage rate
is $14 per hour, should the firm produce in the Singapore or in Malaysia? Justify your answer. [10 marks]
Answer:The master plan has highlighted six important initiatives
including inclusiveness cultivation, improving people’s well-being, human
capital development, environmentally sustainable growth, public infrastructure
improvement, and leveraging on economic growth to a high standard of living.
It laid out clearly policy
measures to enhance the country’s macro-economic resilience by raising private
investment and consumption and leveraging on new economic growth through
productivity and knowledge amidst prudent fiscal policy and
Question 2:
The monthly electricity bill at
the Ali Restaurant over the past 12 months has been as follows:
Month Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Amount (RM) 271.9 305.7 306.4 297.3 315.3 297.2 330.7 300.1 275.5 301.3 279.4 306.6
Ali is considering using
exponential smoothing with α=0.5 or a four period weighted moving average with
weights of 0.4, 0.3, 0.2 and 0.1 to forecast future electricity costs.
(a) Which one provides a
better forecast? (14 marks)
Job-shop production can be very
complex and extremely volatile, especially when part variability is high and
orders require an increasingly large amount of processing steps. Achieving a
manufacturing performance that is robust against volatilities is of great
importance in such systems. We therefore develop an early indication system to
detect potentially problematic situations (e.g. processing delays) in a
job-shop and to forecast a set of key performance indicators with the aim of
increasing the robustness of manufacturing
(b) Give next January’s
forecast for each method. (6 marks)
The Percent Over Last Year
formula multiplies sales data from the previous year by a factor you specify
and then projects that result over the next year. This method might be useful
in budgeting to simulate the affect of a specified growth rate or when sales
history has a significant seasonal component.
INSTRUCTION: Answer
ALL questions.
PART B:
TOTAL: 100 Marks
(30%)
Question 1:
The Hard Rock Cafe has been
governed by a guiding service philosophy--'Love All-Serve All.' HRC is a place
where all have always been welcome, regardless of age, sex, or class. This
unconditional welcoming hand, first extended by Messrs.Tigrett and Morton,
continues today as integral to Hard Rock's present and future as it was at its
beginnings. HRC is looking to expand further in Asia.
(i)Discuss features that make the Hard Rock Cafe different from other
restaurants, even other themed restaurants.
What are the operations decisions that support these features? [10
marks]
Answer:Some companies have a
history that stays firmly in the past. We're fortunate to have a legacy that
permeates our present like a classic song, not with nostalgia, but as the reminder
of a timeless foundation and simple beginnings.
When you consider we have over 192 locations, which include restaurants,
hotels, casinos, and live music venues, in 60 countries, it's hard to believe
that it all started so innocently: the search for a good
(ii) What are important considerations for Hard Rock on the
international location decisions as compared to other businesses (say,
manufacturing facilities)? [8 mark]
Answer:The fourth Hard Rock Cafe
to open in India, Hard Rock Cafe New Delhi is located at DLF Place Saket, a
vibrant, upscale shopping and leisure destination. Our cafe is ideally situated
near luxury hotels and just a short distance from Delhi Indira Gandhi International
Airport, offering a convenient destination for local fans and international
travelers alike. A few popular local attractions you’ll find near our New Delhi
cafe include Bahai Temple, which is made of pure white marble and shaped like a
lotus flower, and the Garden of Five Senses, a 20-acre park featuring themed
areas designed to help visitors socialize and unwind.
Question 2:
Qihoo, one of the largest
Internet companies in China today, was founded in 2005. The company started its
business by offering a security software product, and quickly dominated the
market in China after its unusual move of giving its product away for free in
2009. Later, it expanded its offering to cover a broad spectrum of Internet and
mobile security products. In 2012 the company launched its own Internet search
engine called So.com. By August 2013, So.com captured 18% PC market share, and
had posed a threat to Baidu, China's largest and most established search engine
provider. Yet to compete against Baidu and other Chinese Internet giants in the
long run, Qihoo needed to find a way to replicate its PC market success in the
mobile market.
Q. How could Qihoo continue to evolve its search engine business and
what is the best mobile strategy to help the company grow? [12 marks]
Answer: In china, the most pc
users have limited computer knowledge. The ‘virus'，which
is the only computer term they heard before。For those
entry-level users, they 're concerned about anti-virus. Unfortunately, QIHOO
provide a famous tool which name is '360 safe guard'. At the beginning(2005),
this software does have the anti-
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
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