Marketing Management (Part -1)

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Marketing Management (Part -1)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       What are the types of companies that pass through several stages of business orientation before fully adopting the marketing concept?

Answer:


Q. 2.       What are the important areas of management and business, both the marketing concept itself and as a result, the practices of marketing management have continued to evolve and develop?

Answer:

Q. 3.       What are the different marketing environments and their role of culture and sub culture?

Answer:At Present all the major Companies are marketing their porducts beyond their home countries. They are extending their operations in the global marketing. The often issue comes before these companies are no to sell the products outside but how to manage the total selling situation outside the country. How to trap each country with the same or tailored  condition.

Many countries are now joined in the communities of nations and chances are that these diverse market will be transformed in to a single market of homogeneous group. The multinationals are spreading the fever of similar variety in most of the nations. As more and more consumers come in contact with the material goods and life style of people




Q. 4.       What are the various marketing procedures that happen at various product levels?

Answer:By improving their knowledge of the Consumer Buying Decision Process, brands can improve their marketing strategy to effectively respond and be present with their customers at each stage of their buying behavior. And thus raise and create a need, strengthen their relationship with their customers and grow their sales.
It always starts with a recognition of a need!

The start of the buying behavior of the consumer is the need recognition. If there is no need, there is no purchase! That’s why generate or reinforce a need in consumers’ mind to trigger the buying behavior has a fundamental importance for brands.





Q. 5.       Examine in detail the concept and importance of Service Marketing today.

Answer:The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.

Intangibility: Services are intangible and do not have a physical existence. Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique




Q. 6.       Explain the various aspects of Recruitment.

Answer: Recruitment is of 2 types
1. Internal Recruitment - is a recruitment which takes place within the concern or organization. Internal sources of recruitment are readily available to an organization. Internal sources are primarily three - Transfers, promotions and Re-employment of ex-employees. Re-employment of ex-employees is one of the internal sources of recruitment in which employees can be invited and appointed to fill vacancies in the concern. There are situations when ex-employees provide unsolicited applications also.



Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
call us at : 08263069601


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