BJ0022 – Media and Development

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                                                              ASSIGNMENT

Summer 2015

Bachelor of Journalism and Mass Communication– Semester 5

BJ0022 – Media and Development- 4 credits

(60 marks)

Please note that all questions carry 10 Marks each. 10 Mark questions should be answered in approximately 400 words.

Answer the following questions:

Q. 1- Chart the importance of development communication in public education. [10 Marks]

Answer:The commitment of political leaders, policy makers and resource providers should be sought as an initial step to programme planning and launching of the implementation strategy.

Communication programmes often lack the budget, the staff, and the resources needed for an effective and sustained public education programme (FAO/WHO, 1992). Advocacy efforts can help to enlighten policy-makers and resource-providers about the

Q. 2- Explain the development process in detail. [10 Marks]

Answer:Development communication refers to the use of communication to facilitate social development. Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchanges to bring about positive social change via sustainable development. Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change and community participation.

Q. 3- What is meant by communication? Explain. How does it relate to the concept of mass society? [10 Marks]

Answer:Communication (from Latin commūnicāre, meaning "to share") is the purposeful activity of information exchange between two or more participants in order to convey or receive the intended meanings through a shared system of signs and semiotic rules. The basic steps of communication are the forming of communicative intent, message composition, message encoding, transmission of signal, reception of signal, message decoding and finally interpretation of the message by the recipient.

Q. 4- Write a note on the development of communication technology in India with examples of technology implemented in rural areas. [10 Marks]

Answer:India's efforts to capitalise on the information and communication technology revolution are far from spectacular when it comes to numbers, going by the latest country rankings and associated data released by the International Telecommunication Union.

Climate change is a global phenomenon affecting the lives of mankind. In time of calamities we need information and communication technology for disaster management. Various organisations, government agencies and small and large-scale research projects have been exploring the use of ICT for relief operations, providing early warnings

Q. 5- Define development and elucidate with theories of development. [10 Marks]

Answer:About 50 years ago, many countries around the world—freshly decolonised and newly named underdeveloped or developing, embarked on varying projects of national development. Some began to develop indigenous industries for export, others stepped up industrial production to substitute for imports. Across the Cold War swathe—communist as well as capitalist—industrialisation was thought of, by the political and economic elite, as the key to development.

In this singular conception of ‘development’ as economic growth, industrialisation became a race of catching up with the West or with standards

Q. 6- Discuss the dominant paradigm of development, as well as the new paradigm of development. What are some of the biases in the dominant paradigm of development? [10 Marks]

Answer:The main realization that development was not going well in developing countries for those who have followed the dominant paradigm closely has made people think that there were alternative pathways to development. In the late 1960s and 1970s, several world events combined with intellectual critiques began to crack the credibility of the dominant paradigm and the reigning paradigms of modernization and development no longer inspire the confidence which they did three decades back. Critical assessment of results and

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601