BBR504 Visual Merchandise

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	BBA – RETAIL
SEMESTER	V
SUBJECT CODE & NAME	BBR504 Visual Merchandise
BK ID	B1805
CREDIT & MARKS	2 CREDITS &30 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. How do you think thematic communication helps in building long-term positive image for an enterprise?

Answer:Definitely the latter, and it has become even more important in turbulent economic times. Over almost two decades, studies have shown that intangible assets like reputation may provide companies with a more enduring source of competitive advantage than their patents and technologies. Reputation speeds growth and protects against crisis or criticism should fortunes or the economy reverse direction. John Quelch,  the Lincoln Filene Professor of Business Administration at Harvard Business School, confirmed  the importance of promoting during a recession or downturn in the Harvard Business Review: “It is well documented that

Question.2. Elaborate on visual merchandising in an apparel store.

Answer:Visual merchandising is also coined as the Art of Retailing. Related o the world of apparel and fashion visual merchandising has great impact and utmost relation in retailing.

There is a saying -“Give the customer a reason to buy”.

Visual merchandising can be simply defined as the

Question.3. Write a short note on product presentation in non-store retail merchandising.

Answer:Marcy has developed a line of organic cosmetics that is not only environmentally safe and hypoallergenic, but also free from animal testing. She thinks her product has great potential, but she needs to get it in front of customers. She needs to retail the makeup. Retailing is simply activities related to selling products or services directly to consumers.

Marcy doesn't have the money to open up her own store downtown, and she doesn't want to place her product with big corporate retailers. So she

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