Course: Information System for Managers

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Information System for Managers

Internal Assignment Applicable for September 2016 Examination

Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.

·         All Questions are compulsory

·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.

·         All answers to be written individually. Discussion and group work is not advisable.

·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.

·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

Question. 1. Pizza Fresh is a pizza food chain that enjoys its presence across the top tier cities inIndia. Due to its good food quality and customer service it has recently gainedpopularity and has decided to make its presence be felt in tier 2 cities as well. PizzaFresh want to implement an ERP system to make sure the operations are streamlineddespite the scale in operations and customers are served with their preference ofpizza from any of their outlets. As an ERP consultant, explain to Pizza Fresh thechallenges and benefits of implementing ERP. (10 marks)

Answer:Pizza Fresh is highly reputed pizza chain that is popular all around the world. They are thinking about expenditure of their business. The pizza of Pizza Fresh is reputed because the pizza food chain is becoming reputed day by day. It is upholding its presence all around the world with the top tier cities in India. The food quality of Pizza Fresh is really very good and customer service always satisfies the customer as well. Those were main points of attractions of Pizza Fresh. They have gained lots of popularity and they have made the decision

Question.2. With the help of an example of a supply chain in the manufacturing industry, explainhow technology has brought in sophistication in Supply Chain Management.(10 marks)

Answer:Supply chain is a major part of manufacturing industry. In the present world, technology has brought in sophistication in Supply Chain Management. There has been lots of improvements in manufacturing industry with the help of technology but the main thing here to notice is that not all the changes results the same. There are various categories of changes in manufacturing industry and in order to avail the advantage of advancements, it is necessary that you understand the advancement and then you would be able to get best of it.

Question.3. A high end shopping mall in Bangalore has deployed an advanced smart-phone basedsolution which will generate data insights from customers visiting the mall. Thetechnology uses real-time analytics to convert data collected from a buyer’smovements in the mall to provide meaningful interactions. Once a customer opts-infor this service, the solution will monitor the preferences based on his location andinterests and ultimately will provide personalized services through its mobileapplication It uses Wi-Fi sensor routers to track the exact location of the customersand their proximity to the store.

a)How will mining customer data help to improve their shopping experience?(5 marks)

Answer:For data mining to influence a business, it needs hugeness to the key business process. Data mining is a bit of a much greater course of action of steps that happens between an association and its customers. The way in which data mining influences a business depends on upon the business technique, not the data mining process. Take product showcasing for occurrence. A publicizing boss' occupation is to grasp their business area. With this understanding comes the ability to take up with customers around here division, using different channels. This incorporates different zones, including direct advancing, print publicizing, telemarketing, and radio/TV publicizing, among others.

b)How could this mall use Social CRM to tap its existing and new customers?(5 marks)

Answer:Using CRM systems as an element of a customer engagement strategy has been able to be table stakes for associations to battle today. These advances license associations to talk with, track, analyse and administer relationship with customers, prospects, and team members.

Gartner predicts that the CRM business segment will encounter a 15% compound yearly improvement rate to reach $37 billion industry by 2017. Be that as it may, the industry is furthermore changing, modernizing and moving.

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