MH0056 - Public Relations & Marketing for Healthcare Organizations

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ASSIGNMENT

DRIVE	SUMMER 2016
PROGRAM/SEMESTER	MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDFMN – (SEM 2)
SUBJECT CODE & NAME	MH0056 - Public Relations & Marketing for Healthcare Organizations
BOOK ID	B1320
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1 Discuss the factors affecting healthcare marketing.

Answer : The one thing that you can expect in a career in health care is change. The economy, technology, the law and competition are all factors that will affect how an administrator does his or her job. In order to do it successfully, you'll need to understand what areas will require your attention as you gain expertise in your field. Certain issues will become more important than others. Here are some trends that you should be aware of:

Medicare reimbursement

Q2 Explain the types of public relations research.

Answer : AREAS OF PUBLIC RELATIONS

Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.

PRODUCT PUBLIC RELATIONS Public

3 Define e-marketing. Explain the various components of an e-marketing activity plan.

Answer : It is important to recognise that planning for e-marketing does not mean starting from scratch. Any online e-communication must be consistent and work with the overall marketing goals and current marketing efforts of your business.

The main components of an e-marketing plan will typically include the following stages:

Identify your target audience - if you identify multiple targets, rank them in order of importance so that you can allocate resources accordingly. Profile each target group and understand their requirements and expectations. This type of customer segmentation will help you choose the right tactics for your plan.

Understand your competitors - profile your competitors and the market in which you operate. What types of online marketing do your competitors use and how well do they perform? This type of benchmarking will help you understand the environment in which you are operating. See the page in this guide on planning - situation analysis.

Set your objectives –

4 Discuss the current scenario of medical tourism in India.

Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.

Q5 Describe the future of healthcare marketing.

Answer : For many years, healthcare trends have looked unsustainable - ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant proportion of the population lose access to care for all but emergency procedures, or the debate focuses on the rationale for controlling access to treatments.

Spending on healthcare is becoming unsustainable

Q6 Discuss brand building on the internet.

Answer : In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.

You had to get the exact print colours right so they'd know it's your green, and it had to go through a million sign offs before you finally released it to the printer - just to be sure no one had missed a single copy error.

Like it's changed the face of so many

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Send your semester & Specialization name to our mail id :

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