BBR503 - BUYING

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601

ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	BBA – RETAIL OPERATIONS
SEMESTER	V
SUBJECT CODE & NAME	BBR503 - BUYING
BK ID	B1804
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. List a few key roles and responsibilities of a retail buyer.

Answer: The world of retail is fast-paced and diverse. Behind the hustle and bustle of the shop floor lies a hard-working industry of professionals to ensure everything runs smoothly. One of the most important positions in the process is the retail buyer - the individual ultimately in charge of making sure products reach the shelves of stores.

The retail buyer is more than just a purchaser: before decisions can be made over which products to stock in-store, the buyer engages in research and

Question. 2. Discuss the concept of product mix & consignment buying.

Answer: A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.

Question. 3. What are the five stages of buying decision making?

Answer: A buying decision process is the process a customer goes through when buying a product. It can be seen as a particular form of a cost–benefit analysis. The buying decision model has gone through lots of interpretation by scholars. Although the models vary, there is a common theme of five stages in the decision process.

These stages were first introduced by

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601