Course: Consumer Behaviour

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behaviour

Internal Assignment Applicable for December 2016 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Question. 1. Indian Pharmaceutical company having good range of well established brands in India and overseas market mainly in African countries. Now the company has business expansion plan wherein they would like to enter into FMCG segment; in this scenario as a company’s marketing consultant what are your recommendations and explain each of your recommendations with logical reason/s (10 Marks)

Answer: When Indian pharmaceutical company is looking forward for overseas market expansion, it becomes necessary for Indian Pharmaceutical Company to observe the trends, competition and business scope in the overseas market before they take any step further. Entering in the FMCG segment of Indian industry can be good idea if it is done on the basis of proper scope, risk and competition analysis.

Pharmaceutical companies can make a fortune

Question. 2. One of the largest Swedish company very well known for their furnitures interested in entering Indian market, explain what are the pros and cons according to you for this company, you need to responds to this question with specific points, keeping in mind Indian consumers and their culture. (10 Marks)

Answer: IKEA is a well reputed Swedish Furniture Company. Now, IKEA is thinking about expansion in Indian market. Therefore, the most important thing that they will need to do in this process is to learn all the necessary pros and cons so that they can understand the exact nature of Indian market before they actually start the business

Question. 3. One of the largest Indian well known brand of wrist watch manufacturing company interested in entering Indian market, with new segment of premium leather goods.

a) What are your recommendations to the company viz production position strategy (5 Marks)

Answer: The wrist watch manufacturing company wants to enter in the Indian market but the company will need to understand and develop the company viz production position strategy according to the Indian market. The segment of premium leather goods can be successful only with the help of right strategy.

Although traditional strategies are also suitable but competitive advanced strategies are always preferred because they can offer faster and better results to the company. You will need to understand the competition properly and then you will need to adopt the strategy so that you can get perfect state in the present

b) How do you prepare back-hand new business risk analysis and arrive at chances of success in the new segment. (5 Marks)

Answer: The development of new segment is done with the help of advanced strategies and back-hand new business risk analysis. The analysis always stays bigger part of the business since there is practically no business that can reach to its objective and goals without analysis and evaluation procedures. Stepping in a new country will necessarily require complete analysis of segment and market evaluation should be done to know all the possibilities, risk factor and opportunities of the market. This is the simplest thing that

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

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