Subject :Marketing Management

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Name :Veerthapa                                                                                                                              Marks : 80
Course : Masters in Business Administration (MBA 4 Sem)
Subject :Marketing Management


Answer the following question.

Question.1. Explain Test Marketing. (10 marks)

Answer:Product development stage where the product and its marketing plan are exposed to a carefully chosen sample of the population for deciding if to reject it before its full scale launch. Test marketing is an experiment conducted in a field laboratory (the test market) comprising of actual stores and real-life buying situations, without the buyers knowing they are participating in an evaluation exercise. It simulates the eventual market-mix to ascertain consumer reaction. Depending on the quality and quantity of sales data required for the final decision, test marketing may last from few weeks to several months.


Question.2. Explain Forms of Direct Marketing. (10 marks)

Answer:Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response.



Question.3. Explain Significance of Branding. (10 marks)

Answer:Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the promotional resources of big competitors. When a product has a unique name, appearance and image, it is easier for shoppers to find in a crowded marketplace. A strong brand identity can also affect consumer behavior by building emotional connections and reinforcing buying habits.




Question.4. Explain Sales Promotion Techniques. (10 marks)

Answer:Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product. A number of promotional techniques are commonly used by product manufacturers and sellers.

Sampling: Providing free samples is a technique used to


Question.5. Explain Warehousing and Inventory Decisions. (10 marks)

Answer:A simple definition of a warehouse is:

‘A warehouse is a planned space for the storage and handling of goods and material.’ (Fritz Institute)

In general, warehouses are focal points for product and information flow between sources of supply and beneficiaries. However, in humanitarian supply chains, warehouses vary greatly in terms of their role and their characteristics.


Question.6. What is Branding? (10 marks)

Answer:An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.



Question.7. Explain Channel conflicts. (10 marks)

Answer:Channel conflict occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to consumers through general marketing methods and/or over the Internet.

Some manufacturers want to capture online markets for their brands but do not want to create conflicts with their other distribution channels



Question.8. What is Nonstoreretailing? (10 marks)

Answer:Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands). The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce. Distance selling includes mail order, catalogue sales, telephone solicitations and automated vending. Electronic commerce includes online shopping, internet trading platforms, travel portals, global distribution systems and teleshopping.

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Send your semester & Specialization name to our mail id :

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or
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(Prefer mailing. Call in emergency )


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