MK0017 – E-MARKETING

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DRIVE: Fall 2017

PROGRAM: MASTER OF BUSINESS ADMINISTRATION (MBA)

SUBJECT CODE & NAME: MK0017 – E-MARKETING

CREDITS & MARKS: 4, 60

SEMESTER: IV

BK ID:B1810

Q.1: Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.

a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.

b) Explanation of Digital Products.

ANS:

a) Explanation of Front-end & Back-end activities of Infrastructure:

In software engineering, front end and back end distinguish between the separation of concerns between the presentation layer (

Q.2: List and explain the types of online stores in E-Malls and Parties in an E-Marketplace

a) Explanation to the types of online stores in E-Malls

b) Explanation to the Parties in an E-Marketplace

ANS:

a) Explanation to the types of online stores in E-Malls:

e-Malls are Web sites that feature links to numerous online shopping sites. Some of these portals offer e-wallet

Q.3: Elaborate on the Internal and External Considerations of Situational Analysis

Internal and External Considerations of Situational Analysis

ANS:

Internal and External Considerations of Situational Analysis:

An e-marketing plan can be developed by research and analysis. Its aim is to reach marketing objectives with the help of electronic goods. Every good e-marketing plan is developed according to the overall marketing plan of the

Q.4: Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services

a) Explanation to the 4 P’s in E-Marketing

b) Explanation to the additional 3P’s in E-Marketing of Services

ANS:

a) Explanation to the 4 P’s in E-Marketing:

4 P‟s are depicted on the internet and online marketing:

Q.5: Elaborate on the Word-of-Mouth Marketing Techniques

Word-of-Mouth Marketing Techniques

ANS:

Word-of-Mouth Marketing Techniques

From a conceptual viewpoint, online social networking is no different than traditional networking and socialising. You meet people over the Web and get to know them by sharing information about each other. Those you like and/or share

Q.6: Write short notes on:

a) Customer Metrics

b) E-mail/Direct Metrics

c) On-site Web analytics technologies

ANS:

a) Customer Metrics:

Customer metrics are buzzwords in the business world that have been getting plenty of attention in recent years. In simplest terms,

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